Solufruit at Free From Food Expo Vienna: Natural Fruit-Based Ingredients for Clean-Label Innovation

Solufruit is pleased to announce its participation in the Free From Food Expo Vienna, one of Europe’s leading trade fairs dedicated to free-from, organic, plant-based, and functional food innovation. This is a key event for any food manufacturer looking to reformulate, innovate, and respond to the growing consumer demand for cleaner, healthier, and more transparent products.

If you are attending, come and meet our team at booth C15, we will be there to discuss your projects, present our full range of fruit-based ingredients, and explore how we can support your next product development.

What Is Free From Food Expo Vienna?

The Free From Food Expo brings together the most influential players in the free-from and functional food industry, manufacturers, retailers, product developers, and ingredient suppliers, all gathered around a shared commitment to cleaner, healthier, and more sustainable food solutions.

Key themes expected at this year’s edition include allergen-free formulations, sugar reduction, plant-based innovation, and sustainable sourcing, areas where natural fruit-based ingredients are playing an increasingly central role. For Solufruit, this event is a natural fit.

Discover Solufruit’s Fruit-Based Ingredient Expertise

At Free From Food Expo Vienna, Solufruit will present its full range of natural fruit-based ingredients, developed to support food manufacturers in building high-quality, clean-label products across a broad range of applications.

Our portfolio includes:

• Fruit juice concentrates — delivering intense fruit character and natural sweetness without artificial additives.
• Fruit purées — versatile, natural ingredients that bring authentic flavour, texture, and nutritional value to your formulations.
• Date syrup and date puree — EU-produced, clean-label alternatives to refined sugars, ideal for free-from and functional food applications.

All of our fruit-based ingredients are produced at our Belgian facility by Siroperie Meurens, a family-owned company with over a century of expertise in fruit transformation. This heritage guarantees consistent quality, full traceability, and a reliable European supply chain.

Natural Fruit Ingredients for Free-From and Clean-Label Formulation

The free-from market is driven by consumers who read labels carefully. They expect fewer ingredients, no unnecessary additives, and sourcing they can trust. Solufruit’s fruit-based ingredients are specifically designed to meet these expectations — combining taste, nutrition, and formulation performance in a single, natural ingredient.

Our solutions support clean-label reformulation across a wide range of food and beverage applications, including:

• Bakery and patisserie — natural sweetness and moisture retention without artificial agents.
• Dairy alternatives and plant-based products — enrich texture, flavour, and nutritional profile with real fruit ingredients.
• Snacks, bars, and nutrition products — use fruit concentrates and purées as natural binders, sweeteners, and flavour enhancers.
• Functional food and beverages — leverage the natural nutritional density of fruit ingredients to support health-oriented product development.

Whether you are looking to reduce added sugars, remove artificial flavourings, or simply shorten your ingredient list, our team can help you identify the right fruit-based solution for your recipe.

Supporting Innovation in the Free-From Sector

Our participation in Free From Food Expo Vienna reflects a broader commitment: to be an active, knowledgeable partner for food industry professionals navigating the fast-evolving free-from and clean-label landscape.

Consumer expectations around health, transparency, and sustainability are reshaping the food industry at every level. At Solufruit, we work closely with our clients — from early-stage product development to large-scale production — to ensure that natural fruit-based ingredients can be seamlessly integrated into formulations that meet both regulatory requirements and market demands.

This collaborative, expertise-driven approach is what sets us apart as a long-term ingredient partner.

Meet Solufruit at Booth C15

Our team will be present throughout the Free From Food Expo Vienna to welcome you, present our fruit-based ingredient solutions, and discuss your current and upcoming product development projects.

At our stand, you will be able to:

• Discover and taste our range of fruit purées, concentrates, and date-based ingredients.
• Discuss clean-label reformulation strategies with our technical team.
• Explore custom ingredient solutions tailored to your specific application and formulation needs.
• Learn more about our European production capabilities and supply chain reliability.

Would you like to schedule a meeting in advance? Get in touch with our team before the event to arrange a dedicated appointment at booth C15. We look forward to meeting you in Vienna.